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7 Best Female Protagonist Books in the Business World

Literature for female protagonists represents the competitive and complex nature of the business world. Indeed, such works are helpful to readers regarding some of the issues that women share when experiencing the corporate world of business. The best female protagonist books perform well in successfully depicting the resilience, creativity, and ambitions portrayed by these characters […]

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Olive from S.H.O.R.E. on the Podcast!

Olive on the Marketer of the Day Podcast! Imagine the lead character of a novel stepping out of the pages and into the hot seat of a podcast interview! That’s exactly what happened when Olive, the fierce protagonist of Asma Jan Muhammad’s riveting novel S.H.O.R.E.: The Ultimate Descent, took the mic on Robert Plank’s renowned […]

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The Power of Silent Majority!

The Silent Majority The term “Silent Majority” was popularized during the 20th century, particularly in the United States during the Vietnam War era. Coined by President Richard Nixon in a 1969 speech, the Silent Majority refers to: those individuals who do not engage in public protests or vocal demonstrations but hold opinions that may differ […]

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Navigating the Labyrinth

Navigating the Labyrinth: Power Dynamics in Corporate Politics as Revealed in “S.H.O.R.E. The Ultimate Descent” Corporate politics is a realm where ambition, influence, and power intermingle, often leading to complex and sometimes perilous power struggles. As readers immerse themselves in the pages of Asma Jan Muhammad’s “S.H.O.R.E. The Ultimate Descent,” they are thrust into a […]

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The Role of Women in Leadership

The Role of Women in Leadership: Insights from “S.H.O.R.E. The Ultimate Descent” In a world that is increasingly recognizing the importance of diverse voices in leadership, “S.H.O.R.E. The Ultimate Descent” a book by Asma Jan Muhammad offers a captivating narrative that sheds light on the role of women in leadership. The book provides a compelling […]

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The Role of Women in Leadership

The Role of Women in Leadership: Insights from “S.H.O.R.E. The Ultimate Descent” In a world that is increasingly recognizing the importance of diverse voices in leadership, “S.H.O.R.E. The Ultimate Descent” a book by Asma Jan Muhammad offers a captivating narrative that sheds light on the role of women in leadership. The book provides a compelling […]

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Time To Go Beyond The Numbers!

Numbers may be the language of the universe, but they often whisper half-truths and hide the soul of the story. As W. Edwards Deming once said, ‘In God, we trust; all others must bring data.’ But what if, hidden in that data, lies a deeper truth that can’t be or has not been quantified? In […]

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E-Waste and Planned Obsolescence

E-waste and Planned Obsolescence The rapid advancement of technology and the ever-increasing consumer demand for the latest gadgets have led to an alarming rise in electronic and electrical waste (e-waste). As per the UN, every year around 50 million tons of discarded electronics, such as smartphones, laptops, and household appliances, find their way into landfills, […]

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Ism-e-Arzoo – A Beautiful Gift!

As I sit down to compose this eulogy to Ism-e-Arzoo, I struggle to find adequate words to express my profound gratitude for this extraordinary gesture! A few years ago, I was a voracious reader of Urdu poetry and shared my favorite verses with my social media audience. I had no idea that one of my […]

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Le désir n’a pas d’âge

Le désir n’a pas d’âge (Desire has no age) Last week when I decided to go for a much-needed haircut, little did I know that this routine trip would lead me to a heartwarming encounter that would stay with me for a long time. As I entered the salon, I noticed a gentle commotion near […]

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