Lead with grit, focus your energy,
and let integrity be your compass.
Mission
To empower individuals, to lead with resilience, focus their energy on purposeful pursuits, and prioritize integrity in all areas of life, creating positive impact through leadership and storytelling.
Vision
To inspire a global community of leaders who embrace courage, ethical values, and personal growth, and to reshape the corporate world by championing inclusivity, authenticity, and meaningful change.
The future belongs to those who believe in the beauty of their dreams.
Asma Jan Muhammad is a distinguished finance professional, celebrated author, and inspirational speaker with over two decades of international experience. Asma’s journey is not just defined by her professional accolades; it reflects her commitment to breaking barriers. Her writing, inspired by her multicultural experiences, explores themes of resilience and ethical leadership, empowering others to navigate the complexities of corporate life.
Asma’s multifaceted career and unwavering dedication to creating positive change position her as a leading voice in the finance sector and a beacon of inspiration for aspiring leaders everywhere.
Have you ever met someone who seems to use both the left and right sides of their brain with equal ease? Asma Jan Muhammad is one such individual. As a finance expert, she navigates complex financial landscapes with strategic precision, leveraging over two decades of experience to drive results. But her work doesn’t stop at numbers and strategy.
She’s also an insightful author and captivating speaker, seamlessly blending analytical expertise with a creative passion for storytelling.
Asma’s career spans the fields of finance and literature, two worlds that she effortlessly bridges through a unique, human-centered approach. Known as one of the UAE’s top 10 women CFOs, she leads with integrity and a commitment to advancing women’s roles in leadership. Her books delve into themes of resilience, ethical leadership, and the challenges women face in male-dominated industries, shedding light on stories often left untold.
Her dual expertise makes her a sought-after speaker, inspiring audiences at international conferences where she shares her journey with authenticity and warmth. Asma Jan Muhammad embodies the rare combination of strategic thinking and creative empathy, proving that true leadership is about more than just numbers—it’s about making an impact that resonates beyond the corporate world.
Values
Grit
Persevere through challenges with unwavering grit. Grit is about staying focused on goals and finding strength as you overcome obstacles with courage and determination.
Energy
Channel energy with passion and intent. Energy means driving actions with purpose, turning enthusiasm into impactful results and maintaining momentum, even during hard times.
Integrity
Act with honesty and accountability always. Integrity builds respect and trust, guiding you to make ethical decisions that align with your values and strengthen credibility.
Professional Achievements & Awards
Recognition for Outstanding Leadership and as one of the Top 10 Women CFOs in the UAE.
Honored for exemplary leadership and significant contributions to the finance industry (2024/2023).
Emerging / Best-Selling Author of the Year:
S.H.O.R.E. – The Ultimate Descent” achieved best-seller status, showcasing Asma’s impactful storytelling and insights (2024/2023).
Outstanding Woman in Finance Award
Awarded for her dedication to advancing women in finance and her notable achievements in leadership roles (2022).
Community Service Excellence Award
Recognized for her unwavering commitment to social responsibility and her active engagement in community development initiatives (2019).