In a world dominated by data, logic, and strategy, smart people are expected to get it right. But they don’t.

From corporate boardrooms to investment decisions, from strategic pivots to leadership blind spots, brilliant minds often fall prey to biases they can’t even see.

Smart But Wrong uncovers the hidden forces shaping modern decision-making: cognitive biases, digital distractions, flawed incentives, and misplaced confidence. Drawing from two decades of real-world corporate experience, award-winning author and finance leader Asma Jan Muhammad blends behavioral finance, strategy, and leadership insights into a sharp, thought-provoking guide for today’s professionals.

This book will help you:
• Detect the invisible biases behind poor business decisions
• Understand how digital tools can both help and hinder rationality
• Learn frameworks to bias-proof your strategic thinking
• Lead with greater clarity, integrity, and impact in uncertain times

If you’ve ever wondered why smart people get it wrong and how to get it right, this is your essential playbook.