Why intelligent decisions fail?

Grateful to share that my latest opinion piece has been published in Gulf News: “Why intelligent decisions fail — and what we can learn from them.”

A reflection on how even smart, well-informed choices can go wrong — not due to lack of intelligence, but because of unseen biases shaping human judgment.

Many decisions that later disappoint begin as reasonable, well-informed choices. They are shaped by experience, confidence, and data — yet still go wrong, not because people lack intelligence, but because intelligence itself can make bias harder to see.

From overconfidence and loss aversion to groupthink, confirmation bias, and even automation bias, human judgment is quietly influenced by forces that logic alone cannot control.

The real lesson is not about becoming smarter.
It is about becoming more aware.

Better decisions ask different questions:
• What bias might be shaping this choice?
• What discomfort am I ignoring?
• What truth remains unspoken?
• Does the next step still make sense — regardless of past investment?

Link to the Op-Ed: https://gulfnews.com/opinion/op-eds/why-intelligent-decisions-fail-and-what-we-can-learn-from-them-1.500434616

#Leadership #DecisionMaking #BehavioralFinance #CognitiveBias #MindfulLeadership #GulfNews #AsmaInspires #SmartButWrong

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