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Digital has saved the Physical World

The arrival of Covid-19 induced global socioeconomic transformations. Governments enacted orders restricting large gatherings of people, prohibiting in-person business transactions, and encouraging as much remote employment as possible. As a result, businesses and schools alike began searching for internet-based methods to maintain operations remotely. While working from home offices, they utilized digital collaboration platforms to maintain contact with coworkers, clients, and students remotely.

Before the epidemic, businesses viewed technology as a useful tool for interacting with customers, introducing automation, and accelerating operations. The spread of COVID-19 and the cancellation of non-essential in-person meetings expedited the adoption of digital solutions significantly. It forced businesses to seek out innovative digital solutions so that they could continue to function remotely and service their clients.

This shift towards digital operations in many firms affected both customer-facing and internal processes. Due to the inability to congregate in groups, many professional organizations and schools were forced to devise new methods of communication, collaboration, and completion of tasks while working remotely. Customers also showed a willingness to receive services with minimal or no human interaction, which was not a widespread preference earlier. The way organizations have embraced their digital transition will determine which aspects of these changes are likely to endure.

The digital transformation after the pandemic

As the world optimistically anticipates the end of the pandemic, many ponder the future of various adjustments undertaken by corporations in reaction to the pandemic. It is probable that many of these changes and improvements will persist and endure, including the ability to work from home when necessary and a flexible schedule. Furthermore, businesses have started to see the power and potential of digital adoption. Adopting technology is not only about saving money when it comes to business innovation, but also about getting a competitive advantage and capturing new chances in the industry. As businesses recognize these benefits, they will be able to continue adopting technology and reaping its benefits.

Even in schools where students have increasingly turned to online courses, teachers have become increasingly proficient at developing virtual lesson plans. This digital adoption will further the preference for distance learning while eliminating barriers in global education.

Viewing technology to innovate and thrive

Prior to the epidemic, many companies considered technology to save money and decrease wasteful spending. A digital transition provided organizations with enormous potential to innovate and advance to the forefront of their sector. Companies believed that decreasing company costs through technology was one of their top three digital priorities. However, as the pandemic progressed and businesses began to recognize the various benefits of technology, more organizations now believe that updating their skills, acquiring a competitive advantage, and establishing a business culture centered on digital technology surpassed cost-cutting considerations.

When technology is utilized effectively, it offers tremendous prospects for innovation and the growth of a brand’s capacity to engage customers, meet their demands, and move in a new direction. As brands have begun to utilize the available technological opportunities, they have also begun to comprehend and apply this strategy.

Digital has proved to be a lifeline

The epidemic has altered the way digital transformation is viewed by the world. Technology has provided organizations in many industries with extraordinary opportunities to interact with people around the globe at a moment’s notice. The pandemic accelerated the digital revolution and established an environment that will continue to foster innovation and technological adoption in the future.

With physical contact kept to a minimum, it is digital that proves to be a lifeline. Consumer brands and retailers who have embraced digital are now growing their online orders and keeping their business running through home offices. Through COVID-19 it becomes visible what being digital truly means. It is not just about user-friendly Apps, but about having a solution chain that spans processes, people, and technology. It’s a fundamental change in the way we work, live, and do business, a new normal for the next year.

Author’s Bio:

Asma Jan Muhammad Asma Jan Muhammad is a finance specialist by day and a writer by night. Her extensive exposure to corporate financial management has honed her analytical skills which she aspires to use to inspire others. Her publications include “Reflections” and a co-authored book “She Dares”.  Asma believes in enabling others and in promoting tolerance, diversity, and equality through her writings.

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